Sunday, August 7, 2011

Billborad Guidelines

Metro Manila Development Authority (MMDA) Chairman Francis Tolentino already signed the three (3) implementing guidelines yesterday to control the billboards and advertising sign in Metro Manila.

The first guidelines is for the issuance of the structural ad locational clearances for the billboard operators. It says that the local government unit will issue this by the Office of the Mayor while the MMDA will be the one to implement the National Building Code in major and national roads in their jurisdiction.

The second regulation is about the content of the billboard. Advertisers, owners, and billboard operators should  strictly follow the Code of Ethics for Advertising and Promotions of their association.

Marikina Mayor Del De Guzman will form a Billboard Office that will serve a oversight function to control the advertising signs in Metro Manila.

The last guidelines will focus on the billboard height and size requirements.


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